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MEET THE WORLD
Icaro Doria is Brazilian, 25 and has been working for the magazine Grande Reportagem, in Lisbon, Portugal, for the last 3 years. He is part of the team (with Luis Silva Dias, João Roque, Andrea Vallenti and João Roque) that produced the flags campaign which has been circulating the Earth in chain letters via e-mail. Icaro gave us a small statement about the campaign, translated by Isabell Erdmann:


The magazine Revista Grande Reportagem is a Hard Journalism magazine, on the same line as the Times. The idea was to bring across the concept that the magazine offers profound journalism about topics of real importance to the world of today.

This is how we thought of the concept Meet the World.

We started to research relevant, global, and current facts and, thus, came up with the idea to put new meanings to the colours of the flags. We used real data taken from the websites of Amnesty International and the UNO.

The campaign has been running in Portugal since January 2005. There are eight flags that portray very current topics like the division of opinions about the war in Iraq in the United States, the violence against women in Africa, the social inequality in Brazil, the drug trafficking in Columbia, Aids and malaria in Angola, etc.

With regards to the email presenting the campaign as being done by a Norwegian diplomat, this information is completely wrong. There is no Norwegian diplomat called Charung Gollar, there was no presentation in the UNO, and the campaign is not called ‘The Power of the Stars’. This was all invented and is going round the world via email.

That’s it, basically.

ICARO DORIA


A Revista Grande Reportagem, é uma revista de Hard Journalism, tipo a Times.

A idéia era passar o conceito de que a Revista oferecia jornalismo profundo nos assuntos que de real importância no mundo atual.

Foi aí que chegamos no conceito Meet the World.

A partir daí começamos a pesquisar factos relevantes, globais e actuais e aí surgiu a idéia de dar novos significados as cores das bandeiras.

Os dados usados são todos reais e foram tirados de sites da Amnistia Internacional e da ONU.

A campanha está em veiculação desde janeiro em Portugal. São oito bandeiras que retratam temas bastante actuais, como a divisão de opiniões sobre a guerra do iraque nos EUA, a violência contra a mulher na áfrica, a desigualdade social no brasil, o tráfico de drogas na colómbia, o HIV e a malária em Angola e etc...

Com relação ao email que apresenta a campanha como trabalho de um diplomata norueguês, essa informação é completamente falsa. Não existe nenhum diplomata norueguês chamado Charung Gollar, não aconteceu nenhuma apresentação na ONU e a campanha não chama O Poder das Estrelas. Isso tudo foi inventado e rodou o mundo via email.

É basicamente isso.

ICARO DORIA

Campanha Bandeiras

Agência : FCB Portugal
Producto: Revista Grande Reportagem
Anunciante: Revista Grande Reportagem

Director Creativo: Luis Silva Dias
Redactor: Icaro Doria
Director de Arte: João Roque
Executivo de Contas: Andrea Vallenti
Ilustrador: João Roque

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