Milenne Tanganelli is a 3D Digital Artist and Designer with experience in the cultural, educational and entertainment industries. She has worked in Brazil, Spain and the UK, and has a wide range of skills including motion graphics for Digital Media, 3D animation, virtual reality and graphic design.

      Her background comes from both Art and Design as well as computing. Her interest in Computer Graphics brought her to the UK where she completed her Masters Degree in Computer Visualization and Animation at Bournemouth University in 1995.

      Since then, her work has won several awards including the Alliance Française/INA Award in the 11° Videobrasil International Festival of Electronic Arts as the best computer animated short film. São Paulo -November 1996- Brazil.

      The DVD Review magazine award for the film What Women Want as the most innovative DVD of the year 2001.

      The BAFTA (British Academy of Film and Television Arts) for the DVD of the film Memento in the category of Interactive Arts 2003.

      And lately, MIPCOM'S DEBUT DVD AWARDS for the BBC Red Dwarf DVD in the category TV Series (English-language), the only winner from the UK.

      At present she works as 3D Artist and Designer in the UK and among her clients are the BBC, Warner Bros, Pathe Films and others.

      Her new website is under construction at the moment and it will be available soon.

      She tells us about the www.BrazilianArtists.net logo:

      "In the first moment I heard about Rosangela Ribeiro's project I thought that it was a great idea and it would be a fantastic opportunity to do something 100% Brazilian. She asked my opinion about a logo that she already had it, which was a mix of the Brazilian with the UK flag. It looked very busy, heavy. At the same time it felt like something quite repressive, it looked like a prison window.

      Well, I had to be honest and say that was not a good image to represent art, artists or Brazil. Well, I have been honest ever since and from that point we started working together. It has been such a delight to see the way Brazilian Artists is developing. Thanks to all those volunteers that put themselves together to spread the good quality work from Brazil's talents and culture."

 

Project Description       Identity Design       The Client

      www.BrazilianArtists.net

      The Brief
      To create an identity image for BrazilianArtists.net which promotes Brazilian artists and cultural events in the UK.
      Their aim is to promote all kinds of art forms from Brazil such as fine arts, music, dance, photography, painting, fashion, theatre, film, etc...

      The challenge
      - Being able find the essence that would embrace the richness of all art forms and the cultural diversity of Brazil
      - To create a strong, colourful image that all the artists could identify themselves with.
      - To avoid reference to any stereotypes and to provide a contemporary image of Brazil enhancing the natural creativity of Brazilians.

      The Solution
      Being Brazilian and living abroad, it helped me to create a balance between emotional and conceptual approach. At the same time, I found that providing an abstract image would allow a wider interpretation but tangible experience.
      I decide to work around some basic ideas that represented the essence that would identify Brazilian Artists.net aim. It was almost like applying a selective process, so I exclusively worked around these concepts: nature, spontaneity, experimentation, inclusion, freedom, expansion, light and movement.

      From this moment I found that a Toucan would embrace all these, and decided to work with subliminal representation of it. As a consequence, my aim was to work around abstraction and organic shapes avoiding geometrical sharp edges. I also wanted to use the positive and negative effect but full of colours - bearing in mind the different types of use.

      Being a 3D artist, I decided to make use of the three dimensional tools. The logo came out as very experimental process, modelling and distorting a shape. At the same time I made use of cameras and angles with various lenses trying to discover and to select the best possible image. The process was very much intuitive, changing something and staring at it for a few minutes and then changing it again. At the same time, I was looking for something that resembles the letter A for Artists. After the selection of several versions of it, I have chosen one and continued to manipulate it until I got the final result.

      An intriguing and spontaneous image that speaks for itself.

      For further info about the artist please e-mail: milennet@hotmail.com